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Get Baked With Mr. Holmes, LA

Founded in 2009, Publish Brand was built on the idea of having a pressing dream, taking the necessary steps toward it, and sharing it with the world. Every person has aspiring dreams, yet every person also needs to make a living. It’s not whether or not someone has the time, it’s whether or not someone has the heart.

We all need to survive this dog-eat-dog world, but the ones that remain standing through the rubble of hardships, are the ones that persevere through daily life and have the heart to continue after hours toward the dream.

Publish is extending their cause and this idea by partnering up with like-minded creatives to get a closer look into how other dream chasers have published their goals, hence the launch of the Publish.ed Program.

The first featured Publishers of this program are the founders of Mr. Holmes Bakehouse. Established in San Francisco, the company has expanded to two locations in Los Angeles and now in Seoul, Korea.

Like Publish, design and quality are what drives Mr. Holmes to do what they do, serving their dream to the masses. On Saturday, April 7th – 5 PM PST, Publish will be hosting the launch of the Publish.ed Program at the Mr. Holmes location in Highland Park, CA to understand their stories, real struggles, true successes, and the parallels between both brand ideals.

The event will feature giveaways, free drinks, mouth-watering pastries, exclusive, collaboration merchandise and a live panel with both brands’ founders, followed by an open Q&A.

Mr Holmes Bakehouse
111 South Avenue 59
Los Angeles, CA 90042

Saturday, April 7th
Doors open at 5PM PST
Publish.ed panel at 6PM PST

Please RSVP to:

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A Letter From Our CEO


(Photo taken on my birthday in 2009, which is the same day Publish was incepted.)

Greetings everyone,

I am Michael Huynh, Founder & Creative Director of Publish. For the long-time supporters, I am so appreciative of you for being apart of my journey with the brand and our endeavors. For those who’ve recently discovered Publish, I am also thankful that you’ve connected with us now, as there is still so much more in store for us.

Publish exists for those who not only work for a living, but who also live for their passions and dreams off the clock. Photographers, writers, musicians, artists; all inching forward to see their work come to fruition, their craft “published.” For me, fashion is my muse and the human body is my canvas. I strive to design the pieces that come together, forming the look of a composed, driven and strong individual; someone who’s making moves, bringing their creations to life, whilst exhibiting their best self, giving meaning to what we call, a “Publisher.” I hope to spark creativity and imagination in the minds of Publishers who share my aspirations by providing versatility in style to create unique looks, exuding confidence in all.


It’s been almost 9 years since the inception of the Publish. When first building the brand, my intentions were to utilize this avenue to express myself creatively without boundaries; to use my own hands and ideas to construct something I could truly take pride in. After watching the growth of my team and the development of the company over the years, I know I am doing just that. All it took was a mere idea of back-packing through South East Asia with a vision and factory visits.

We started out with humble beginnings with about 5 people running the business. We never accepted outside funding, as all investments came from my partner/best friend and I to truly take reigns on our vision. I am still however constantly inspired by those around me and challenged by the industry to always reach further, extending beyond our vision. Since the birth of the company, my team and I have developed the Publish Brand into the Publish Umbrella. We now house five different brands and identities all under one roof with over 60 diligent individuals on the team.


My partner and I continue to live our lives simply to invest into the umbrella as well as our talented team, as we’ve always had. From 5 to 60 team members is undoubtedly amazing growth, however we’re not the huge corporate entity we are often perceived to be. Even I have stepped back into the designer’s seat to make sure we stay deliberate and focused to our roots. We may be a modest sized team, but dedication and loyalty has gotten us this far – we don’t intend to stop.

“Treat people how you want to be treated.” – Michael


With roughly $100k to start, pushing design boundaries, extending our branches in the industry, I am truly are grateful to have such a supportive team. They are open-minded people who are devoted to the brands and the lifestyle it encompasses, respecting each other and understanding what it takes to accomplish the brands’ ideals. We’re the products of a generation whose ambition is fueled by the hunger for freedom of expression and doing things our way. We’re men and women on a mission; to outfit and infect those who share the same driving need to create.

Through the journey of developing Publish, I’ve been very fortunate to able to meet music, sport and fashion icons of this era, such as Kanye, The Weeknd, and Russell Westbrook to name a few. I am even more blessed to have a loud sounding board of industry veterans assisting me through the business as its forever changing.

We’ve also been fortunate to be able to put together projects and collaborations with The Northface, Vans, Timex, Asics, Timberland, Prince, Gunnar, Raised By Wolves, Reebok to name a few. We’re even more excited to show you our upcoming projects! Now… for a small brand like Publish, this is definitely something we’re super ecstatic and grateful about. It goes to show that dedication, perseverance and courage will pay off one day. I only dreamed of having these projects as a kid and for them to come to fruition, makes this journey that much more meaningful. I hope you guys can be inspired by this!

As I continue to venture into new projects, I am thankful to have A$AP Rocky, AWGE and Ben as business partners for Superism. I’ve never revealed this because I’ve always tried to kept our heads down and show success through our hard work. In a world where everyone leverages off of another’s popularity, we’ve done the opposite, kept quiet and provided what we felt was right. Today I am sharing the news with you, as I want you to understand what we’ve been working on. Today, we’re not just a clothing/lifestyle brand, but we’re a wheel-house of hardworking, dedicated individuals challenging our daily struggles with design solutions. As we continue to build and think as creators, there’s no limit to what can be done.

Today we house brands: Superism, FairPlay, Team Cozy, Repelica and BaseMFG.


Never short change yourself. Always invest the time into your passions – every second, minute, hour, every day. Always seek new avenues that add to your experience here as a human and as an artist. At the end of the day, I created the brand to provide a community and canvas for those who dare to Publish themselves.

I invite you to join our cause and go behind the scenes of our work, the photo shoots, the creative steps, all that it takes to make the wheels turn. As much as the brand is for me, and the team, it is also for you, because without your love and support, we simply wouldn’t exist. If you would like to personally reach me, please email [email protected] – and I’d love to answer some questions you guys may have.

I am excited to have you partake in the next chapter of Publish. Thank you so very much.


Michael Huynh, Founder & CEO – Publish Brand, Inc.


From myself and the team, we want to send you a token of appreciation by giving you a Free U.S Shipping code for our highly anticipated upcoming Fall 2017 season.


(Valid through September 8th, 2017 – For all international, its $20 dollars flat rate)

If you have any questions, please do not hesitate to email us at [email protected] !


Midnight In Antarctica With The North Face

The brightest midnight sky can only be found in the most desolate place on earth; Antarctica.This frozen tundra’s midnight sky is illuminated by pure reflection giving off a deep navy color. This unique color is the foundation for our forthcoming project with American Outdoor company The North Face.

The “Midnight in Antarctica” series is a three piece collection paying homage to the earth’s rarest location. In this refreshing collaboration, you will see a menswear approach and design aesthetic to three classic The North Face shoes: The Thermoball Traction Mule II, The Back to Berkley Redux, and The Ultra Extreme II GTX. Each shoe was carefully designed to represent the midnight sky, the deep black foreground, and the white snow filled landscape. The seamless transition from the city street to  the inner depths of the earth has never been more prevalent until now. Welcome to “Midnight in Antarctica.”

Publish x The North Face – Midnight In Antartica Collaboration from Publish Brand on Vimeo.

Video by Brian Tampol

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Ta-Ku – Beginning To End

Our good friend Regan Matthew, better known as Ta-Ku, is on the road for a special US Tour and is making a stop in Los Angeles next Tuesday, September 21st.  This is progressive instrumental hip hop at its finest so you’ll want to turn this one up for the weekend. Check out a video for his song ‘Beginning to End’ below. #PublishVibes

Video Credits:
Directed & Edited by Logan Stone
Produced by Nick Silva, Edwin Ruiz, Nato Neri
Associate Produced by Tadeo Garcia, Carlo Garcia, Mike Sanow
Photographed by Logan Stone, Nick Silva
1st AC: Mauricio Ventura
Casting Director: Emy Tres Jolie
Talent: Joanne Lee Paul, Natalia Basaj
Hair and Make-up by Michelle Mink

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Beach Slang – Punks In A Disco Ball

Philly’s own BEACH SLANG just released their fun video for single, “Punks in a Disco Bar.” Catch them touring with The Descendants this fall. #PublishVibes

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The Avalanches – Frankie Sinatra

The Avalanches are back after a 16 year hiatus. “Frankie Sinatra” features Danny Brown and MF DOOM. This one is really out there and we love it. #PublishVibes

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Meet LA’s Newest Hustle: Leonelle

Pop Recording Artist ready to set the world on fire! NYC Born. OHIO Bred. LA Hustle. We got a chance to sit down with up and coming Leonelle as she pursues her dream of becoming a musician artist. In this recent interview we learn how she got started, what inspires her, and how she stands out above from other pop artists.

When did you realize that you wanted to be a singer?
I knew I wanted to do this ever since I was a little girl. I was always singing and dancing around my house, putting together shows and having my next door neighbors come over to film me. As soon as I could, I started to perform in stage groups, musicals and train as a vocalist and dancer. I was always looking for ways to entertain (ask my older brothers, they thought I was super annoying lol). Growing up I continued to just “know” my destiny was as an artist. That unwavering belief helped me so much to get to where I am now. I never stopped believing.

Why is the intersection of fashion and music so relevant?
Music and fashion are both such powerful ways to express ourselves. We’re all continuing to find ourselves and grow and share what’s real to us. At least I am. Fashion and music speak for that. I can tell my own stories in different ways through my style (For example, I dress in accordance with my mood) as well as my melodies and lyrics.

What inspires you to create?
The best songs come from when I’m really emotional and vulnerable — usually when I’m struggling and in a lot of pain or when I’m in love, so happy. Other music inspires me as well. I can hear an Amy Winehouse or Janet Jackson song and feel the need to create. My producer, C-ray, can play the piano and it may bring me back to a random ass moment that I had with a friend years ago. Then we’ll make a song about it. I just never know. Watching other people perform live inspires me too. Broadway shows inspire me. I’ve always been a performer so I can’t help but get excited!

What differentiates you from other pop artists?
The oh so popular question! I’m me. I just create using what inspires me, what I’ve been through and how I’m feeling. I grew up on Britney Spears, Christina Aguilera, Janet Jackson and Usher, just to name a few. My music reflects my childhood inspirations as well as my love for late ‘80s pop. I love the melodies and production from both eras so that shows through my music. That era when Janet and Paula were kicking ass and DANCING. I want to get people dancing again (I think it’s starting to come back, so that’s good). I perform in a way that allows you get all of me: the high energy choreographed songs and the stripped down raw acoustic ballads. I’m inspired by performance so as an artist I love to put on a good show.

What messages do you hope to communicate through your music?
I’ve learned so much in the past few years. With each song there’s a different message, whether it’s loving yourself exactly the way you are, knowing that you’re not alone no matter what crazy bullshit someone is putting you through, or simply letting go and feeling good. I’m excited to continue to release music and videos that show people what I’m really about.

How would you describe your recently released single, ‘Push’?
I wanted to come out with a fun dance record for my first single. The original Salt n Pepa ‘Push It’ is such a dope record, so I thought it would be cool to spin it and make it my own. A sexy pop song. Apparently it’s a good work out song (so I’ve heard hahaha)!

In your music video for Push, you emphasize performing. Why do you feel performance is so important as a musician?
Performance is a part of me (as you can probably tell by now)! I’ve always been mesmerized watching people like Britney and Janet perform. I fell in love and started to do it myself – I continue to up until this very day. Seeing the reaction on people’s faces makes it all the worth while. It’s like a drug!

Do you have any upcoming projects in the works?
I’m about to release another song on my Soundcloud shortly! It’s one of my favorite songs that I’ve written, so I’m pumped. The music video for my single ‘PUSH‘ is airing on MTV Hits (happy face). I’ll be performing for Creative Recreation YouTube series “Sole Sessions” so stay tuned! I’ll be continuing to put out music throughout the summer and I’ll be putting out an EP in the fall. Things are always changing and arising so I’m praying for the best!


The Strokes – Threat of Joy

The Strokes are back to their roots with “Threat of Joy.” This surf rock anthem will having you feeling good into the holiday weekend. #PublishVibes

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Flume – Some Minds

Making way for the future of electronic music, Flume, has pioneered an experimental trip hop sound to stand out above the rest. Add this song and his latest “SKIN” album to your weekend Summer playlist. #PublishVibes.

Gucci Mane – Lemonade

This vibe is dedicated to the one and only Gucci Mane. Welcome Home!! #PublishVibes.

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