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Campaigns

Onitsuka Tiger x Publish Brand

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Publish Brand x Onitsuka Tiger® Infuses Iconic Footwear Design with Progressive Styling

Premium Collaboration Elevates a Celebrated Runner Silhouette

 

 
Progressive California clothiers Publish Brand and Onitsuka Tiger have come together to launch the Publish Brand x Onitsuka Tiger collaboration. Since 2010, Publish Brand has reinterpreted contemporary menswear through a conceptual lens to revive classic styles in a new light. Re-launched in 2002, Onitsuka Tiger elevates the worlds of lifestyle and performance with premium collections of shoes, apparel and accessories. This spring, both entities team up for a special project inspired by the modern-day traveling photographer.

Publish Brand x Onitsuka Tiger presents premium executions of the COLORADO EIGHTY-FIVE® MT SAMSARA™ model. With design roots that trace back to the 1980s, the heritage runner has been updated with a higher heel height, rugged outsole unit and suede upper materials. This collaborative interpretation of the COLORADO EIGHTY-FIVE MT SAMSARA model is lightweight, durable and fashionable, making it an ideal footwear piece for the creative nomad. Offered in two colorways, the deconstructed trail runner silhouette emerges in a soft, earth-toned style representing daylight and a dark, eclipse-colored rendition inspired by nightfall. Perforated detailing, tonal rope laces and subtle co-branding complete the trim package of each pair.

To introduce Publish Brand x Onitsuka Tiger collaboration in an elevated presentation, Publish Brand and Onitsuka Tiger have partnered with global photography collective Team Cozy to produce a unique visual narrative. Influenced by the wanderlust and creativity that fueled this collaboration, Team Cozy created a photo series featuring the COLORADO EIGHTY-FIVE MT SAMSARA model throughout various cultural epicenters of the world such as Tokyo, San Francisco, Sydney and Toronto.

The Publish Brand x Onitsuka Tiger COLORADO EIGHTY-FIVE MT SAMSARA model retails for $120 USD and releases on April 23 at www.publishbrand.com and select boutique accounts.

 

 

 
 
 
 
 
 
 
 
 
 

 

 

About Onitsuka Tiger:

The Onitsuka Tiger brand, the forerunner of ASICS, was born in 1949.
The brand began with Kihachiro Onitsuka’s commitment to promote youth health through sport. 
Since then, Onitsuka Tiger brand became synonymous with premium performance in sport. 
The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair.
 With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories. Visit www.onitsukatiger.com for more information.

About Publish Brand:

PUBLISH BRAND exists to stir your imagination and, in turn, be inspired by you as well. We are part-time clothiers, full-time bridge builders. We aspire to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. Welcome to Publish Brand.

 

 

 

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