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Category - Culture


Turquoise seas, white-sand beaches, palm trees and fruity drinks – Hawaii has all the ingredients for a beautiful, tropical getaway.

Our buddy Jay Otaguro of Noteworthy is living the good life out on the Paradise of the Pacific. Our Noteworthy brethren share the same sentiment as us in that “clothes make the man” and the clothing you choose makes a significant impact on how you are remembered. As one of Honolulu’s premier boutiques, vacationer’s enjoying their endless summers have the opportunity to stay fully fit. We recently had the chance to chop it up with Jay, here’s what he had to say:

Name: Jay Otaguro (@unclecee on Twitter and Instagram)

Occupation: Co-Owner and shop manager of Noteworthy.

What is your home base? Honolulu, Hawaii.

Brands you are wearing:

- Shirt: Vintage Army BDU jacket and Noteworthy tee.

- Pants: Naked and Famous x Momotaro deep indigo Weird Guy’s.

- Shoes: Varvatos zippered Chuck Taylor’s.

Favorite thing about your city: Honolulu is cultural melting pot, resulting in unique and amazing cuisine and the world’s most beautiful women.

What was the first designer piece you bought? Public School denim jacket.

Who is your dream footwear brand collaboration? Any project with Converse would be a dream.

What’s the one thing you can’t live without? Girlfriend, dog, and IPhone (in that order lol).

What inspires your style? Inland Empire by way of Tokyo.

Casual or Formal Wear? I appreciate the fashion forward and contemporary looks and fits, but for me personally, flipped brim fitteds, black t-shirts and raw denim will always win.

What’s your favorite hang out/go-to spot? The movie theater. I am a movie freak. The rare times that I do go out, it’s usually to our China Town district- in particular, The Manifest. That’s my favorite watering hole.

Favorite website? I visit on a daily basis because it covers all spectrums. I check out when I want to be shocked or have a good laugh and for new product and brand research.

Favorite song? Super band wagon, but been stuck on everything that Pusha-T and A$AP Rocky have been putting out. Favorite song of all time- More Than Words by Extreme. Yeah I know.

Dream job? I have it!

What’s the last thing to disgust you? The Aurora Colorado shooting.

What trend do you want to see die? Raccoon tails and overly skinny jeans on not-so-skinny people.

What’s the most common statement people make about your style? That I only wear the color black. True statement, I hate color.

Lastly, are there any questions you have for us? When’s the Publish x Noteworthy collab going to happen!???

Photo Credits: Eric Takemoto and Cary Harada.


631 Keeaumoku St

Honolulu, HI 96814

(808) 499 -7248

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Ready? Round II.

In this weeks latest Good Fit Friday we’re spotlighting some more of our must-have summer pieces. This week, Mr. Forte is wearing the floral print “Bixby” hat from our latest collaboration with KICKSHI. Gilbere is also sporting the Jonas knit tank and twill Garcia deck shorts.

You can find the summer collection online now at the Publish Shop and the Bixby hat at KICKSHI.


Two thumbs up.

Over the weekend I got the chance to catch a great new film directed by Wes Anderson called Moonrise Kingdom. The film is based in 1965 and is about a young boy and girl who fall in love and decide to run away together. Throwing parents and scout leaders into panic, an irregular search party is sent out to find the couple. With an all-star cast list including Bill Murray, Bruce Willis, Jason Schwartzman, Edward Norton, Frances McDormand and Tilda Swinton you can just anticipate greatness to happen. In typical Wes Anderson fashion, the cast wardrobe is amazing. Every detail on each character is on point. The coolest details are the patches on all the scouts’ gear. They are randomly highlighted throughout the film.

Overall, I definitely recommend going to see this movie. It hits every genre to make it an enjoyable experience for everyone.




MindxStyle is a collection of photos curated by Publish’s very own Alex James. Each photo represents a concept from some point in history. Some of the photos are direct inspirations for upcoming collections. Other photos are purely visually stimulating. The overall purpose of MindxStyle is for everyone to enjoy and  for us to share some insight from the imaginative minds at Publish Brand.

MindxStyle is updated daily. Please be sure to visit.


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“Brand New In Box”



It was a beautiful day in sunny California and I got a chance to hangout with the storeowners of BNIB Alex and Jamie as well as their dogs Obey and Sis. I sat them down for a little Q&A. Alex and Jamie recently purchased an old truck and turned it into the first mobile shoe slangin machine. This crafty concept allows them to sell their products anywhere they go. You may have spotted them at the Well-Connected sale in DTLA this past March. The truck definitely stirred up a lot of conversation!

Names: Alex & Jamie



A: Storeowner by day, muck rider by night.

J: Storeowner and all around good guy.


What is your home base?:

A: Los Angeles

J: New Jersey


Brands you are wearing:


Shirt: American Apparel

Pants: Publish

Shoes: John Varvatos Converse


Shirt: Publish

Pants: Rhythm

Shoes: New Balance


Favorite thing about your city:

A: Diversity

J: Traffic


What was the first designer piece you bought?

A: Gucci-Wallet

J: Tinker Hatfield-Nike Air Jordan


Who is your dream footwear brand collaboration?

Both: New Balance


What’s the one thing you can’t live without?

A: My Bicycle (Sorry Obey)

J: My dog (Sis)


What inspires your style?

Both: Originality


Casual or Formal Wear?

A: Formal

J: Casual


What’s your favorite hang out/go-to spot?

A: The streets of LA on my bicycle

J: The Standard Rooftop, we should throw a BNIB x PUBLISH pool party!


Favorite website?



Favorite song?

A: Gary Jules- Mad World

J: The Band Hockey- Anything For Them


Dream job?

Both: We’re living it!


What’s the last thing to disgust you?

A: A total babe

J: A brand new, in-box pair of shoes.


What trend do you want to see die?

A: The Jersey Guido

J: Raccoon Tails


What’s the most common statement people make about your style?

A: Peg legs, old guys always say, “I used to do that in High School.”

J: Nice shoes


Lastly, are there any questions you have for me?

A: Can I get you a BNIB water?



Contact Information:

Address: 2684 Lacy St. Los Angeles, CA 90031

Phone: 323-352-8671



Today’s track is by Marvin Gaye “Ain’t that peculiar” remixed by Oddisee, enough said!

Quoted by our very own, Plann.B, “Oddisee is a prolific producer, eloquent emcee, and purveyor of all things fresh…” – Without a doubt, one of the best in the business.

For more of Oddisee’s work, visit his website: or follow him on Twitter

Happy Friday.


This past Saturday, we had some very special guests drop by the Publish offices to pay us a visit. The homies Ryan and Asad (masterminds behind LA’s Soul Slam and Wonderfull events) stopped by with none other than the man of the hour himself, superproducer and world-renowned party igniter, DJ Spinna. Fresh off a flight from LAX (and a gig the night before at SoHo’s Submercer), Spinna was most definitely on his “no-sleep-swag” as he dug through the crates. Only this time, he was digging for fits rather than wax…and the crates were just cardboard boxes, but work with us here.


After getting laced with some pieces that he picked out, he had to swing over to the hotel for a few brief hours of R&R before taking the stage at The Echoplex for Soul Slam 8. The night was a massive success (as it always tends to be), with over a thousand people packed inside, dancing and sweating to the better part of Prince & MJ’s discographies, blended and presented as only Spinna can do it.

Keep up with DJ Spinna on and make sure to follow Footlong Development on Twitter at @FootlongEvents.

Words by: Plann B
Photos by: Maricel Sison


Stay in the know.

The advancement of technology nowadays has changed the way people are communicating with one another. For some of us it started out with pagers and codes like “143” (I love you), “823” (thinking of you), and the “80085” (boobs).  You really couldn’t get let a group of people know what you were up to unless you were actually with them. Nowadays, through social media you can let the masses know what you’re doing while you’re doing it. Update your status with news on Facebook, snap a picture and share it with an artsy filter via Instagram or curate a collection of pictures you find inspiring through tumblr.

At Publish, we use all these outlets to express our ideas, opinions and random blurbs from everything fashion to food and a lot of stuff in between. Be in the know and get a glimpse behind the design, inspiration and style behind Publish Brand by getting connected with us. Today for Tomorrow is the movement and Publish Brand is the vehicle!!/publishbrand

instagram : publishbrand


Christian Morente speaking on “development” with his photography.

To give you an insight of what this video series will be: it’s just normal days and normal thoughts. More than anything this Visual Notes And Ideas series will feature some friends that speak things out loud that I have always thought.


Don’t worry! It’s just with cameras. Hanging out at Publish HQ, we did what kids do: got bored really fast. Who can blame us? We’re just young kids trying to hold onto these very years where being irresponsible is acceptable (but frowned upon). Within the confines of the building, we powered up our cameras and did some test shots in the product room. You’ll see more of those photos at a later point in time, but for now, here are some random snaps and thoughts.

Let’s just hope that these keys get even more dusty in the months to come. The new motto (forget #YOLO): spend more time outside, and more time spent living.

Until next time,






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