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Category - Photography

Inside the HQ with Urban Outfitters

Recently our friends over from Urban Outfitters paid a visit to our headquarters out here in Huntington Beach, CA. On the outside, it may appear that we are just another Jogger Pants company but we’re continuously evolving and transitioning ourselves into a more contemporary space. Check out the latest interview with our Brand Director, Alex James, and a look inside our home.

Photos by Sean Ryan Pierce

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Can you tell us about yourself and your background?
East coast bred—New Jersey to be exact. I grew up in the NYC Hardcore/Punk scene and always had a fixation with clothing from the Seditionaries movement to the grunge wave. I started collecting, and eventually selling, vintage clothing all over NYC. This got my name out there and opened a ton of doors for me. I used my knowledge later on to consult on design and direction for some major men’s brands.
How did Publish come about? 
Our amazing founder, Michael Huynh, had a vision. I had a similar vision and saw the trend of sport fashion hitting for the next decade. Michael saw the void in the marketplace for a street-meets-contemporary style brand. We wanted to fill that void with quality goods that pushed the design envelope; Publish was born.

 

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The brand’s been going strong for 5 years now. How has the line evolved since 2010?
The brand has evolved in a beautiful fashion house for Men and Women. Publish has made a swift transition into a more contemporary space and the response has been amazing. In the process, we’ve had the pleasure of collaborating with some of the world’s best established and emerging companies.
What sorts of influences inform the look and feel of Publish? Have your influences changed over the years?
We will always have an affinity for a clean aesthetic. Our clothing and imagery always convey that. We are able to see beauty in the simplest concepts; others can’t see that.

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What kinds of people, places, and things do you draw inspiration from?
People: James Dean, Jun Takahashi, Morrissey, Kurt Cobain, Ralph Lauren.
Places: Copenhagen, Osaka, The Salton Sea, 1990’s Seattle.
Things: Vintage US military, welding, automotive design, the future of Apple.
How do you strike a balance between pared-down minimalism and progressive design?
We lay somewhere in between Chaos and Balance. We have an amazing design team that understands this very well.

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What piece are you most excited about for the current season?
The Sprinter was created out of a need for comfort, mobility, and functionality in a pant. We took all the key points from our joggers of the past and applied those elements into the creation of the Sprinter. The Sprinter is intended for the everyday person to wear from morning until night seamlessly in any occasion.

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What about the overall collection for the Fall?
The vibe of the Fall ’15 collection really pulled inspiration from growing up in the ’90s. We grew up in a scene where we listened to hip-hop and punk-rock. Styles crossed over and this collection is totally a representation of culture-mixing. The Sawyer overalls are a perfect example. They are a direct ode to the ’90s.
What’s next for Publish? 
We have a slew of amazing collaborations ahead. I can’t disclose them all, but Timberland and Reebok are two that we are beyond excited about. Keep an eye out for our Holiday 2015 collection as well. Accurately titled “ In Between Days’, this collection is fully refined and showcases five years of hard work.
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Introducing Publish Brand Hers

Because women are #PublishHERs too! We’re happy to introduce something special for the ladies of Publish Brand. In 2014 we released our first Women’s Joggers but we aren’t stopping there. Stay tune ladies! Follow us on Instagram at @PublishBrandHers for up to date information!

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Photo by @Ninpoi

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 Photo by @JosefinekStorms and @Lemuhr

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 Photo by @GinneyNoa

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Photo by @SavannahEleven and @I.Balderas

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Monochromatic Lifestyle

Blurring the lines between contemporary menswear and sportswear, we introduce our second Publish MONO collection. This special collection emphasizes the contrast between shadow and light. The collection focuses on forward thinking while using timeless silhouettes with monochromatic palettes.

This casual, sporty collection is now available here.

 

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Publishers Get Creative

We ran a huge Photography Contest on Instagram over the past 5 days and we must say, there are some creative Publishers out there! For each day, we had a separate theme which had Publishers go out to seeking their most creative shots. With hundreds of entries each day, we picked out the most unique shots that stood out from the rest. Each day a winner was picked and each received a $350 gift code to our online store as well as pair of our collaborative shoe with Tretorn and Ps & Qs. Check out our 5 winners below! More contests like this coming in the future!

 @DavidBaker for #TeamCozy

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@CyrusTolentino for #WeLevitate

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@QuangXV for #StairWalkers

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@FnknSrs_ for #OutfitFromAbove

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@Designerd for #CoffeeNClothes

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ATTN: UK PUBLISHERS

UK Publishers, head over to Urban Industry to check out their assortment of Publish Brand gear. They just fully stocked their online store with the Fleece Joggers, Legacy Joggers, Drop Stack pants and many others!


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Exclusive: BTS with North Trooper

SLAMXHYPE took a ride with us & photographer North Trooper to check out the upcoming Spring 2015 collection. North Trooper, whom has been shooting multiple shots for us, did his homework before coming to the city and pre-selected various spots in Manhattan which had special hidden nooks that made the collection pop. SlamxHype got to shadow us during our time in New York to capture a behind the scenes look at new goods. Check out the video below!

Check out North Trooper’s work here.
Model: Oliver Kult

 

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Lost in Control

We recently released a small collection to coincide with the release of our Vans x Publish Brand Breton Boot, called “Lost Control.” Inspired by the post-punk movement of the ’80s, the selection highlights monochromatic color themes throughout the offerings. We had the pleasure of working with photographer Zhi Wei in shooting some amazing photos for this collection. Zhi is a fashion photographer based in Singapore and NYC. See more of Zhi’s work here.

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Welcome to Paradise Hawaii

With Hawaii’s diverse natural scenery, warm tropical climate, public beaches and oceanic surroundings, it makes it a popular destination for many visitors. With that we decided to bring the party to the Paradise State. We got to enjoy what Hawaii had to offer and took full advantage of all the great views. Thank you Hawaii – you were beautiful to us.

Check out some amazing photos below shot by our own photographer, Gian Torres.

 

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Vans x Publish Boot Release at Kicks Hawaii

Finally all the buzz and excitement manifested into reality last weekend when the Publish Brand crew took flight to visit our account Kicks Hawaii for the official in-store release of the Publish x Vans OTW Breton Boot. The event kicked off at 1pm on the 26th of October in Honolulu with talented DJ Delve and Dam-Funk on the turn tables. With the entire store grooving to funky jams, the event ended on a great note with our team, the Vans team, Kicks HI,  friends, family, Publishers and shoe lovers connecting about the highly anticipated release of this premium boot.

The intricate details of this Breton definitely need a second look. Don’t be fooled by the boot’s simple colorway. The excellent quality and execution of this  boot is the reason why Kicks On Fire named the Publish x Vans collaboration “Boot of the Year.” The clean colors selected for the design compliments any outfit, making it a staple in everyone’s wardrobe. The black nylon upper is water-resistant for every day wear, while the white leather mid-sole contrasts the rest of the boot for aesthetic style. The back panel is reflective constructed of  3M materials to make you pop, when necessary. The perforated neoprene tongue and collar paired with an UltraCrush HD and Vibram sole adds great comfort to this exclusive fall boot.

Below are a few shots by Jarett Blake of the Publish Brand x Vans OTW Breton Boot, Dam-Funk / So Super Sam, and of the very first Publisher to purchase the limited collaboration at Kicks HI.

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Behind The Scenes: Diane Jong

Most of you may have never been on set of a photo shoot before but a lot of work is needed to bring you those amazing final images you all see in lookbooks, social media, and online galleries. For this project, we got to work with photographer, Diane Jong, to bring you something new. Diane Jong is known for her unique moving pictures photography. We can’t wait to share with you all! In the meantime, check out the BTS photos.

 

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Photo: Steve Lucero
Special thanks to @TheArteryLA for providing us the studio