The brightest midnight sky can be found in the most desolate place on earth – Antarctica. This frozen landscape’s midnight sky is illuminated by pure reflection giving off a deep navy color. This unique color is the foundation for the project. Each shoe was carefully designed to represent the midnight sky, the deep black foreground, and the white snow filled landscape. The connection between the city street and the end of the earth has never been more seamless. Welcome to “Midnight in Antarctica.” This collaborative effort was in collaboration with American Outdoor company, The North Face.