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Tag - NYC

Exclusive: BTS with North Trooper

SLAMXHYPE took a ride with us & photographer North Trooper to check out the upcoming Spring 2015 collection. North Trooper, whom has been shooting multiple shots for us, did his homework before coming to the city and pre-selected various spots in Manhattan which had special hidden nooks that made the collection pop. SlamxHype got to shadow us during our time in New York to capture a behind the scenes look at new goods. Check out the video below!

Check out North Trooper’s work here.
Model: Oliver Kult


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Street Meat

Extra Butter partners with Reebok for the 25th Anniversary of the Ventilator. 1990 marks the birth year of the Reebok Ventilator, as well as the start and rise of “Street Meat” food vending, a delicacy which remains a New York City staple and Extra Butter favorite through the years.

Executed on a buttery, premium, euphoria nubuck upper, Extra Butter’s “Street Meat” Ventilator takes it’s design cues from Halal food plates; mixing appetizing elements and colors that point to lamb, chicken, falafel, lettuce, yellow rice, and of course the infamous red sauce and white sauce. Extra Butter takes the gritty element of NYC food vending and spins it with Reebok for a luxury feel that both highlights the Ventilator, and pays proper homage to the delectable dish that “Street Meat” truly is.

Also featured throughout the video is our ‘Arnelle‘ pull over hooded sweater.

via Extra Butter

Shades of Grey


Trade Show Season is in Full Swing! 

It’s about that time of year again and we’ve just wrapped up one of our favorite trade shows Agenda! Aaron and the Agenda team have definitely been killing things in the contemporary, streetwear and action sports industry. They created a friendly & laid back atmosphere that showcases amazing brands from all over the world! Can’t wait for the next one guys! Publish Brand’s next stop Las Vegas for Workroom!

Here’s a recap of what to expect from AGENDA NYC AND AGENDA HB for those who couldn’t attend!





Most people will openly admit that The Knux are a unique group to place in the Hip-Hop landscape. The duo, consisting of blood brothers Krispy Kreme & Rah Almillio, calls their music style “A little rock, a little electric band, heavy fucking Hip-Hop”. When I personally first saw The Knux they were in XXLwearing “short-shorts”; so you can see how one could be confused how to take these New Orleans natives (Now based out of Hollywood). But maybe a book shouldn’t be judge for its cover; their first single “Cappuccino” is catchy as hell. Plus, they do play instruments and produce their own tracks (Which in any case shows talent). After thinking of all the labels I could put on this group (“hipster” is one of them), at the end of the day, the music is all that matters. –

The Knux jammin’ out in the SOLD OUT Williamson Shirt

The Knux’s Newest Single Featuring Kid Cudi – Run

The Knux
Saturday, July 30
8 p.m. (doors)
The Studio at Webster Hall
125 E 11th St., New York
Tickets $15


New York Big City Of Dreams

It’s about that time again, the boys have packed up and are ready for their return to the big apple. We are extremely proud and excited to debut our Holiday 2011 & Spring 2012 collection at  Agenda NYC. We look forward to seeing you guys! Check out this dope video from last years Agenda.

Agenda: NYC
Chelsea Art Museum
556 West 22nd Street
New York, NY 10011
July 18th &19th 9 am – 6pm


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