New England born company Timberland, worldly renown for their flawless craftsmanship in outdoor apparel and footwear, teamed up with Publish Brand to introduce a limited collection of the Chelsea boot and the classic Oxford silhouette.
With the concept of merging West coast style with East coast functionality, these pieces feature the best of both worlds.
To celebrate the recent release of the “Reinventing California” collection, the two brands came together at the beautiful Timberland shop in the heart of bustling downtown San Francisco on Saturday, November 7th.
Here, any inquires of the brands or the collaboration were happily answered by Publish’s CEO, Timberland’s Senior Footwear Director, and other members of the team. They took the time to sign shoeboxes for any desiring fans who purchased a pair from the collection, while surrounding guests roamed the shop enjoying complimentary drinks, hors d’oeuvres and the warm ambiance.
Available in the traditional wheat and timeless black leather, the shoes were elegantly displayed front of shop for those who wanted to get a real feel of the West coast design aesthetic and the premium East coast weather-proof quality. It’s no surprise that the shop sold out of the black Chelsea boot by the end of the 3 hour event.
As the successful night came to an end, the teams connected over bringing this collaboration to life, their experiences in the industry and truly getting to know one another. Not only is it important to share a sense of camaraderie among the brands, especially executing a huge project as “Reinventing California,” but to meet the people who support the vision and getting to know theirs is essential in continuing on “Today for Tomorrow.” The exchange of ideas, gratitude, love and support filled the shop, exuding positive vibes throughout.
Also, head to Timberland’s blog of “Reinventing California” to get a look at the Publish Brand Manager’s interview with this favored outdoor company. #TimberlandxPublish