The Brotherly Love Project is the newest collaborative effort with Philadelphia’s own Ps & Qs. The concept behind the project stems over a period of years when both brands were just starting out. We both had a common bond of a passion for menswear with a slick attention for detail. From day one, Publish and PsQs had a uncanny mutual respect for one another and strong foundation was built for more than just a retail partnership. The Brotherly Love Project exemplifies more than a capsule collection but representing a band of hardworking friends coming together to create something unique and beautiful in the city that birthed The United States; Philadelphia.
The collection consists of three totally new and exclusive pieces. The Phill jacket is a classic workwear piece made of heavy twill. The collar is made of rich red corduroy while the inner liner is made of a soft quilted cotton donned with the Publish custom camouflage. This zip up outerwear piece perfect for everyday. The Ridic is a 13oz washed denim heavy duty button down shirt. Perfect to layer with or to wear as a solo piece, the Redic offers the signature co- branded label on the lower left front of the shirt. The Zeek is a modified version of the now infamous “ Legacy Jogger”. This deep olive pant offers a heavy 2×1 ribber cuff,a metal d-ring to hold your keys, quilted reinforced riding seat and a hidden side cell phone pocket.
Editorial and video by Philly’s Finest aka P’s and Q’s.
This classic shop has been a support of Publish Brand since day 1. They are known throughout the city of brotherly love for their clean aesthetic and eye for everything that is cool. The photo team went out to the infamous South Philly Italian Market for an early morning shoot. The shoot turned into a fast paced action session around the narrow streets.
The highlights of the shoot were the Borbeau Joggers, Charleson Hoodies, and Achieve baseball caps. All of these items and much more are apart of the large Spring 14 collection available at P’s and Q’s, retailers worldwide, and on www.publishbrand.com. Take a look at the action below….