We aligned with Reebok for the third time to reinterpret the Classic Leather and Club C Ultraknit silhouettes, as it delves deep into today’s social conflicts to break gender conformity and unite communities of all kinds with this “Now / Never / Forever” footwear capsule.
To exhibit this progressive ideal, the black Club C Ultraknit displays high-density supportive text printed along the outer side of the shoe: “Today for Tomorrow / Morning til Night / Decompress and Relax / Let It Speak To You / Now / Never / Forever.”
Meanwhile, the Classic Leather flaunts a white leather upper, navy heal tab, and three hues of pink layered on the foam bottom. This model features the shortened version of the high-density text: “Publish – Today for Tomorrow: Now / Never / Forever” on the outer front of the shoe.
Featuring the Furylite and Furylite Chukka silhouettes, we have come together with Reebok Classic to produce the “Dark Desert Project.” Using a dramatic volcanic eruption as inspiration, we reworked the footwear models to reflect the “before” and “after” effects of the catastrophe. Rendered with a striking black and white palette, the classic sneakers are reimagined with the same sleek, minimalist style that is hallmark to our aesthetic. The Furylite is constructed with a luxe white leather upper, accented with segments of cream. In contrast, the boot-like Furylite Chukka showcases a dark obsidian leather body, detailed with a white fragment on the heel counter.
Recently our friends over from Urban Outfitters paid a visit to our headquarters out here in Huntington Beach, CA. On the outside, it may appear that we are just another Jogger Pants company but we’re continuously evolving and transitioning ourselves into a more contemporary space. Check out the latest interview with our Brand Director, Alex James, and a look inside our home.
Photos by Sean Ryan Pierce
Extra Butter partners with Reebok for the 25th Anniversary of the Ventilator. 1990 marks the birth year of the Reebok Ventilator, as well as the start and rise of “Street Meat” food vending, a delicacy which remains a New York City staple and Extra Butter favorite through the years.
Executed on a buttery, premium, euphoria nubuck upper, Extra Butter’s “Street Meat” Ventilator takes it’s design cues from Halal food plates; mixing appetizing elements and colors that point to lamb, chicken, falafel, lettuce, yellow rice, and of course the infamous red sauce and white sauce. Extra Butter takes the gritty element of NYC food vending and spins it with Reebok for a luxury feel that both highlights the Ventilator, and pays proper homage to the delectable dish that “Street Meat” truly is.
Also featured throughout the video is our ‘Arnelle‘ pull over hooded sweater.
via Extra Butter
Hawaii all day, everyday.
Our summer collection has finally reached the sandy shores of our Polynesian brethren. KICKSHI is one of the premiere go-to sneaker boutiques in the world. With their values firmly rooted in island lifestyle and rich Hawaiian heritage, the store has opened up collaborations with brands like NIKE, Vans, Reebok, Shwood, Blvckscale and coming next week, Publish. Be on the lookout for the very limited collaborative Publish x KICKSHI hats and keep the good moods vibe going all summer long.