Recently our friends over from Urban Outfitters paid a visit to our headquarters out here in Huntington Beach, CA. On the outside, it may appear that we are just another Jogger Pants company but we’re continuously evolving and transitioning ourselves into a more contemporary space. Check out the latest interview with our Brand Director, Alex James, and a look inside our home.
Photos by Sean Ryan Pierce
Can you tell us about yourself and your background?
East coast bred—New Jersey to be exact. I grew up in the NYC Hardcore/Punk scene and always had a fixation with clothing from the Seditionaries movement to the grunge wave. I started collecting, and eventually selling, vintage clothing all over NYC. This got my name out there and opened a ton of doors for me. I used my knowledge later on to consult on design and direction for some major men’s brands.
How did Publish come about?
Our amazing founder, Michael Huynh, had a vision. I had a similar vision and saw the trend of sport fashion hitting for the next decade. Michael saw the void in the marketplace for a street-meets-contemporary style brand. We wanted to fill that void with quality goods that pushed the design envelope; Publish was born.
The brand’s been going strong for 5 years now. How has the line evolved since 2010?
The brand has evolved in a beautiful fashion house for Men and Women. Publish has made a swift transition into a more contemporary space and the response has been amazing. In the process, we’ve had the pleasure of collaborating with some of the world’s best established and emerging companies.
What sorts of influences inform the look and feel of Publish? Have your influences changed over the years?
We will always have an affinity for a clean aesthetic. Our clothing and imagery always convey that. We are able to see beauty in the simplest concepts; others can’t see that.
What kinds of people, places, and things do you draw inspiration from?
People: James Dean, Jun Takahashi, Morrissey, Kurt Cobain, Ralph Lauren.
Places: Copenhagen, Osaka, The Salton Sea, 1990’s Seattle.
Things: Vintage US military, welding, automotive design, the future of Apple.
How do you strike a balance between pared-down minimalism and progressive design?
We lay somewhere in between Chaos and Balance. We have an amazing design team that understands this very well.
What piece are you most excited about for the current season?
was created out of a need for comfort, mobility, and functionality in a pant. We took all the key points from our joggers of the past and applied those elements into the creation of the Sprinter. The Sprinter is intended for the everyday person to wear from morning until night seamlessly in any occasion.
What about the overall collection for the Fall?
The vibe of the Fall ’15 collection really pulled inspiration from growing up in the ’90s. We grew up in a scene where we listened to hip-hop and punk-rock. Styles crossed over and this collection is totally a representation of culture-mixing. The Sawyer overalls
are a perfect example. They are a direct ode to the ’90s.
What’s next for Publish?
We have a slew of amazing collaborations ahead. I can’t disclose them all, but Timberland and Reebok are two that we are beyond excited about. Keep an eye out for our Holiday 2015 collection as well. Accurately titled “ In Between Days’, this collection is fully refined and showcases five years of hard work.